Rocio Herrera - Women's Foundation

Rocio Herrera


Director of Programs

Director of Programs
Helpline Youth Counseling Inc.

Rocio Herrera is the Director of Programs at Helpline Youth Counseling, a non-profit which serves the at-risk youth and families in Southeast Los Angeles County. Rocio is a Licensed Marriage and Family Therapist and holds a B.A. in Criminal Justice and an M.A. in Marriage and Family Child Therapy. After graduation, Rocio first pursued her career as a Deputy Juvenile Correctional Officer with the Orange County Probation Department. That eventually led to Rocio providing clinical field-based services and holding various leadership positions, including Director of Programs at Helpline Youth Counseling. Rocio is committed to reducing abuse and trauma, strengthening families, eliminating barriers, and enhancing resiliency. Having been mentored and coached by other well-respected leaders, Rocio has made a high-level commitment to the growth of other leaders and staff who cultivate the same passion and values to serve others in the community

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