rita zhang - Women's Foundation California

rita zhang


Founder of Community Roots Financials



rita zhang (she/her/hers) is a financial empowerment educator, facilitator, and coach. She brings 14+ years of social justice experience from movement-building, direct service, and education spaces to her financial work. rita is a certified Financial Fitness Coach® and serves as a bilingual (English & Cantonese) financial coach with Sage Financial Solutions. rita uniquely interweaves the personal, emotional, and political aspects of money. While supporting people to reach their financial goals, she offers critical education to unpack the harmful effects of racism, capitalism, and classism.

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